About LaunchLead Ltd
A family run business that started during the pandemic, LaunchLead Ltd is a UK based company selling our patented nylon dog leads around the world. Our design allows for the ball to be thrown up to 50 meters while reducing the stress on your shoulders.
A new family member
During the pandemic, the loss of a beloved grandfather meant that we welcomed a new member into our small family. Luna was a two-year-old Docker Spaniel, a cross between a Cocker Spaniel and a Dachshund.


Luna settled in
Finding our way together, Luna was clearly an energetic dog. Like most dogs, she loved chasing a ball and fetch soon became the most played game in our house.
An injury
Unfortunately, I suffered a shoulder injury a few months after Luna arrived. The pain was at its worst when raising my hands above shoulder height. This made it very painful to use a traditional ball thrower. So I started experimenting with other ideas.


The prototypes
There were many prototypes. I used off the shelf leads at first. I'd cut different length cradles (that's the part where the tennis ball sits before it is thrown) in them to see which worked best with a tennis ball. I also experimented with different length leads. Some were glued, some were taped and some were even melted together. Eventually I had enough details to approach manufacturers and get samples produced. The best part was that Luna was happy to help me test each iteration.